George Orwell, 1937:
...then there is the outer-suburban creeping Jesus, a hangover from the William Morris period, but still surprisingly common, who goes about saying "Why must we level down? Why not level up?" and proposes to level the working class "up" (up to his own standard) by means of hygiene, fruit-juice, birth-control, poetry, etc. Even the Duke of York (now King George VI) runs a yearly camp where public-school boys and boys from the slums are supposed to mix on exactly equal terms, and do mix for the time being, rather like the animals in one of those 'Happy Family' cages where a dog, a cat, two ferrets, a rabbit, and three canaries preserve an armed truce while the showman's eye is on them.Tony Blair, 2006:
If we're not careful, we can fall into the old heresy of levelling down, rather than levelling up.